Creative development for Birkenstock’s Chelsea in Bloom 2026 activation, transforming the King’s Road store into an immersive retail experience inspired by the theme “Out of This World.” Blending floral sculpture, spatial storytelling, and social-first design, the project reimagined nature as an abstract landscape rooted in tactility and atmosphere. The work included the creation of all illustrations, mockups, and visual assets across the campaign, shaping the identity of the installation, workshop concepts, branded touchpoints, and content direction in collaboration with SAGE and other creative partners.